Sandra D. Sjoberg provides an integration of academia and practitioner experience. Prior to her teaching position at Mount St. Mary’s University in Emmitsburg, MD she held various functional and cross-functional positions in the consumer products industry. She has over sixteen years of industry experience with companies of employment, including: Coca-Cola, Kraft Foods, Nabisco Foods Group, and Pepsi-Cola. Most recently she held the position of Financial Controller for Amerock, a division of Newell Rubbermaid. Sandra is currently pursuing her Ph.D. in Applied Management and Decision Sciences from Walden University. She holds an MBA from Vanderbilt University and a BS degree from the University of Baltimore. She is the Sam M. Walton Fellow for the Mount St. Mary’s Students in Free Enterprise (SIFE) team and her research interests are in integrative business models and how knowledge is developed and dispersed across functions and within project teams for creating a competitive advantage.